The donor base of your institution is very important. However, the “constituency base” is what we should be thinking about. Our constituency base includes financial supporters, prospective students, current students, alumni, supportive churches, partner organizations, and general “friends” of your institution. We usually have multiple departments developing isolated methods for communicating with the different subgroups…
For too long we have looked at theological education as a collection of separate parts. Some of us focus on the content of the education. Others talk about the burden of student debt or the price of tuition. Still others talk about faculty payment structures (tenure or no tenure). Church leaders talk about the needs…
That’s right. Your job is not about you. It is about much more than you because many things you do impact many other parts of your institution. This post is going to be pretty simple and straight forward because I don’t think it takes much time to explain. However, the implications of this post are…
How many advertisements or “branded communication” messages do you see in a day? I am not asking how many you read or pay attention to – simply how many you see. The number has never really been pinned down, but estimates have been as high as 5,000 back in 2007. With the explosion of the…
Last week, I attended the 2012 DIAP Conference hosted by the Association of Theological Schools (ATS). It was a great event. (full-disclosure: I served as the Chair for the Steering Committee, so my judgment regarding the quality of the event might be a little skewed!) I was encouraged by a number of things, but what…
It isn’t uncommon to hear the word “cross-functional” a lot these days. “Our staff is cross-functional,” or “We cross-train our staff so people can handle different situations.” Let me try to persuade you that a having a staff that is simply cross-functional is only the first step. You could be missing out on a lot…