By 2017, the Millennial generation will have the most buying power. The Millennial generation’s economic value goes beyond current giving levels and can be higher than other generations. Fundraising is profoundly multichannel and the Millennial generation is not loyal to any one giving channel. Direct mail did not register as a way in which members…
This is the second part of a two-part series on Agile Program Development. Today we are going to dive deeper into how to do Agile Program Development and provide two examples. If you haven’t read the first post, I strongly encourage you to do so. It provides the foundation for this post as well as…
How long does it take an institution to develop and implement a new program? Program development within seminaries and much of higher education often takes a lot of time. For instance, I know of one school that was planning to take three or more years to develop a new doctoral program. While such a process…
How many times have we heard the statement, “We need to find a way to do more with less,” or, “These tough times mean we have to cut our budget.” Often, the phrase is said with a negative tone of voice as if we are being asked to do the impossible or sacrifice something precious….
Four different generations are now willing and able to support your organization, and each has different preferences about everything from giving channels, to communication, to reporting. One thing remains the same—people give to people. The youngest of these generations has no problem receiving a solicitation through Facebook yet still responds to traditional mail as their…
There is a monumental shift occurring in the way the world communicates. We all tend to jump on social media and point to it as THE trend. It is only a tool. The shift is much bigger. Are you listening to what people are saying? Date first Presented: February 17, 2011 Event: 2011 ATS DIAP…
The average person is exposed to thousands of messages per day. Facebook, Twitter, and other social networking tools will only continue to increase the amount of information one can receive. Your message is not going to be heard if your institution cannot keep it from fragmenting. Unifying communication across mediums, programs, and constituents can keep…
In 2012, Asbury Theological Seminary once again retained the services of Gary Hoag at Generosity Monk for the purpose of creating a study of peers with ATS. While serving as the VP of Advancement at Denver Seminary, Gary Hoag completed a similar study which involved eight different evangelical schools. The 2011 study, commissioned and presented…
For the 2012 DIAP Conference, the Steering Committee, for which I served as Chair, thought it would be nice to have a few new promotional elements. Some of those were the videos you can find below. I created them for a few reasons. 1) We were launching a few new learning formats at the conference…
In 2011, Asbury Theological Seminary retained the services of Gary Hoag at Generosity Monk for the purpose of creating a study of peers with ATS. While serving as the VP of Advancement at Denver Seminary, Gary Hoag completed a similar study which involved eight different evangelical schools. The 2011 study, commissioned and presented by Jay…