March 2012

Fundraising for 2017

By 2017, the Millennial generation will have the most buying power. The Millennial generation’s economic value goes beyond current giving levels and can be higher than other generations. Fundraising is profoundly multichannel and the Millennial generation is not loyal to any one giving channel. Direct mail did not register as a way in which members…

A New Generation of Giving

Four different generations are now willing and able to support your organization, and each has different preferences about everything from giving channels, to communication, to reporting. One thing remains the same—people give to people. The youngest of these generations has no problem receiving a solicitation through Facebook yet still responds to traditional mail as their…

2012 ATS Advancement Peer Study

In 2012, Asbury Theological Seminary once again retained the services of Gary Hoag at Generosity Monk for the purpose of creating a study of peers with ATS. While serving as the VP of Advancement at Denver Seminary, Gary Hoag completed a similar study which involved eight different evangelical schools. The 2011 study, commissioned and presented…

2011 ATS Advancement Peer Study

In 2011, Asbury Theological Seminary retained the services of Gary Hoag at Generosity Monk for the purpose of creating a study of peers with ATS. While serving as the VP of Advancement at Denver Seminary, Gary Hoag completed a similar study which involved eight different evangelical schools. The 2011 study, commissioned and presented by Jay…