What do we do with all the information we see about changes in communication and marketing? In this interactive workshop which was co-led by Shanda Stricherz and me, we walked through a few concepts related to integrated communication campaigns. The last part was a hands on activity where we built a campaign plan.

Date first Presented: February 20, 2014
Event: 2014 ATS DIAP Conference

Prezi

(If the Prezi doesn’t appear, try refreshing your browser. Prezi’s embedding feature is a little slow sometimes, sorry).