communication

Advancing Innovation

Innovation is something everyone seems to be discussing right now. When it comes to innovation in theological education, I believe the advancement/development office is uniquely positioned to play an important role. This presentation was part of a workshop that invited senior development officers to think about why innovation is important, why they should be part…

Learn Quickly, Move Often

We are facing unprecedented change in theological education. Enrollment is declining, financial models are being challenged, and longtime assumptions are no longer true. Students, accreditors, the federal government, and local ministries are all demanding more from seminaries and the system of theological education. What are we to do? I say it is time to learn…

Our Because is Broken

The primary “competition” for seminaries is simply the decision not to go to seminary. Most data shows that seminaries don’t compete too much with each other. Rather, our primary competition is the option of not going to seminary. I think it is a result of the fact that our “because” is broken. Let’s look at…

Fundraising for 2017

By 2017, the Millennial generation will have the most buying power. The Millennial generation’s economic value goes beyond current giving levels and can be higher than other generations. Fundraising is profoundly multichannel and the Millennial generation is not loyal to any one giving channel. Direct mail did not register as a way in which members…