constituency-base

Fundraising for 2017

By 2017, the Millennial generation will have the most buying power. The Millennial generation’s economic value goes beyond current giving levels and can be higher than other generations. Fundraising is profoundly multichannel and the Millennial generation is not loyal to any one giving channel. Direct mail did not register as a way in which members…

Stop thinking about your donor base!

The donor base of your institution is very important. However, the “constituency base” is what we should be thinking about. Our constituency base includes financial supporters, prospective students, current students, alumni, supportive churches, partner organizations, and general “friends” of your institution. We usually have multiple departments developing isolated methods for communicating with the different subgroups…